Meet the team

Andy Collins

Managing Director and Founder of Hawksmoor Automotive

Andy Collins is an accomplished and growth-driven leader with over 30 years of experience managing sales and aftersales operations for luxury automotive brands, including Rolls-Royce, Bentley, Aston Martin, Lamborghini, McLaren, Maserati, and JLR, across global markets. As the Managing Director and Founder of Hawksmoor Automotive, Andy brings extensive expertise in working with dealer networks and importers, ensuring alignment with corporate objectives while driving profitability and service excellence.

Throughout his career, Andy has successfully developed KPIs, CRM programmes, and innovative customer retention strategies. His leadership has been pivotal in elevating service standards, enhancing profitability, and maintaining exceptional customer satisfaction. His ability to mentor teams, optimise service processes, and guide digital transformation initiatives has enabled businesses to thrive in competitive environments.

Andy’s work with luxury brands has seen him lead multi-departmental functions, foster strong partnerships with key stakeholders, and significantly improve performance across the dealer network. His expertise spans multiple regions, including the UK, Middle East, and South East Asia, where he has consistently helped businesses transition from the bottom quartile to the top, achieving profit targets of over 110%.

With a passion for continuous improvement and a deep understanding of market dynamics, Andy ensures that Hawksmoor Automotive remains at the forefront of the industry, providing bespoke solutions to support dealer networks, importers, and manufacturers in achieving long-term success.

Dr Andy Palmer

Executive Advisor

Dr. Andy Palmer CMG is a chartered engineer and seasoned automotive executive, known for his leadership roles at Nissan and Aston Martin, where he led significant transformational change. Currently, Andy serves as an Executive Advisor at Hawksmoor Automotive, bringing decades of experience to the team.

Andy began his career as a 16-year-old apprentice before joining Austin Rover in 1986, eventually becoming Chief Engineer for Transmission Engineering & Manufacturing. He later joined Nissan in 1991, where he held key roles, including Executive Vice-President and Chief Operating Officer. His work at Nissan is particularly renowned for the development of the Nissan LEAF, the world’s first mass-market electric vehicle.

In 2014, Andy became CEO of Aston Martin Lagonda, where he oversaw the launch of several key models, including the DBX, the company’s first luxury SUV. His leadership during critical times, such as Brexit and the COVID-19 pandemic, was instrumental in guiding the company through unprecedented challenges. Andy’s work extended to pushing forward the development of Aston Martin’s mid-engined lineup, including the Valkyrie hypercar.

After leaving Aston Martin, Andy took on the role of CEO at Switch Mobility, an electric bus maker, where he spearheaded investment growth. In 2023, he became Interim CEO at PodPoint, a leading EV charging station provider.

Alongside his executive roles, Andy is a licensed race car driver, UK Government adviser, and founder of a charitable foundation supporting apprenticeships for disadvantaged youth. His contributions to the automotive industry were recognized in 2014 when he was appointed Companion of the Order of St Michael and St George (CMG).

At Hawksmoor Automotive, Andy continues to provide strategic guidance and expertise, contributing to the firm’s success in delivering bespoke consultancy solutions across the global automotive landscape.

Sundee Marquinez Vinas

Marketing and Projects Manager

Sundee is an accomplished marketing professional with over 15 years of combined experience across the luxury automotive, non-profit, and retail sectors. Throughout her career, she has consistently delivered impressive results, expertly executing lead generation and customer retention campaigns. Her proven ability to elevate brands stems from visionary leadership, innovative marketing strategies, and unparalleled team management skills.

A dynamic and analytical thinker, Sundee brings exceptional expertise in 360-degree event planning, SEO/SEM, ATL/BTL/TTL advertising, social media ad management, email marketing, campaign management, and customer relationship management. Her unwavering commitment to data-driven decision-making, market analysis, and spotting emerging trends has been instrumental in surpassing sales targets and significantly boosting customer retention.

At Hawksmoor Automotive, Sundee’s visionary approach, combined with her passion for building and motivating high-performing teams, will drive our marketing efforts and ensure the successful execution of key projects. We are thrilled to have her on board as she strengthens relationships with stakeholders and leads the way in delivering excellence across our marketing and project initiatives.

Jennie Moore

HR Business Partner at Hawksmoor Automotive

Jennie Moore is a highly experienced Organisation Development (OD) professional, bringing a wealth of expertise in Talent Management, Employee Engagement, Leadership, Change Management, People Development, and Diversity and Inclusion. With a global career spanning various industry sectors, she has consistently demonstrated her ability to adapt and thrive in diverse environments.

Before joining Hawksmoor Automotive, Jennie held key positions at Jaguar Land Rover (JLR), where she contributed significantly to the company’s talent management and organisational development initiatives. Her time at JLR allowed her to deepen her understanding of the automotive industry and the importance of fostering a dynamic and inclusive workplace culture.

Passionate about collaborating with business leaders, Jennie is committed to crafting and implementing strategic interventions that not only meet commercial objectives but also drive meaningful behavioural and cultural transformation. Her dedication to enhancing employee engagement is at the heart of her professional ethos, and she plays a pivotal role in promoting diversity and inclusion within Hawksmoor Automotive—a company that fully supports these values.

Jennie specialties include designing, delivering, and evaluating blended learning interventions globally, leadership development, and team effectiveness. She is adept at strategic workforce planning and has a proven track record in leading organisation-wide transformation projects. Her expertise in Diversity and Inclusion is instrumental in shaping the company’s policies and practices.

Accredited by the British Psychological Society in Level A & B assessments, and certified in MBTI and TMI, Jennie possesses the skills to facilitate personal and professional growth across all levels of the organisation. With strong facilitation, influencing, and coaching abilities, she ensures that every initiative aligns with Hawksmoor Automotive’s vision of growth and success.

At Hawksmoor Automotive, Jennie is at the forefront of driving talent development and engagement initiatives, championing a culture of diversity, inclusion, and excellence.

Luis Canto Moniz

Global Automotive Expert

Luis Canto Moniz, a senior consultant at Hawksmoor Automotive, brings over 25 years of leadership and expertise in transforming luxury automotive brands across international markets. Fluent in English, Spanish, Portuguese, and intermediate French and Italian, Luis has built an impressive career leading major automotive brands to success in diverse regions worldwide.

With a proven track record as a Managing Director, CEO, and General Manager, Luis has led operations for prestigious brands like Lamborghini, Aston Martin, McLaren, Bentley, Rolls Royce, Porsche, and Jeep. His experience spans driving business growth, optimising sales funnels, enhancing after-sales processes, and leveraging omni-channel marketing strategies to engage customers across both digital and physical touchpoints.

Areas of Expertise:

• Operational Optimisation: Luis has a keen ability to enhance productivity, streamline processes, and drive efficiency across dealership and service operations.
• Sales and Marketing Strategy: Luis is an expert in omni-channel marketing, integrating digital and physical sales channels to create a seamless customer experience. His innovative strategies have consistently driven revenue growth and boosted brand visibility.
• Sales Funnels and Lead Generation: With deep expertise in designing and optimising sales funnels, Luis maximises lead generation and conversion rates by leveraging CRM management to nurture customer relationships and improve retention.
• After-Sales Excellence: His leadership in after-sales management ensures exceptional customer satisfaction, driving long-term loyalty and maximising profitability for luxury automotive brands.
• Leadership and Team Building: Luis excels at building high-performing teams, fostering collaboration, and driving innovation to meet and exceed business objectives.

At Hawksmoor Automotive, Luis’s wealth of global experience and his strategic expertise across all facets of the automotive business make him an invaluable asset in delivering customised, results-driven solutions for clients seeking growth and operational excellence.

Michael Berg

Senior Consultant

Michael Berg is a seasoned expert in business growth, data analytics, and automotive consulting, bringing over 20 years of international experience to Hawksmoor Automotive. Fluent in English and conversational in French, German, Armenian and Khmer, Michael brings a global perspective to the team, enabling him to work seamlessly across diverse markets.

Michael’s career began with roles in foreign affairs and business consulting before transitioning to senior management positions at RMA Asia, one of the leading automotive dealers in the region. During his tenure, he drove a 400% increase in revenue, scaling the business from $100 million to over $500 million. His expertise lies in utilising data analytics to optimise performance metrics, enhance profitability, and fuel business growth.

Active across Southeast Asia’s business landscape, Michael has served on the Board of Directors for the American Chamber of Commerce (AmCham), is the founding Secretary of the Porsche Club of Cambodia and contributes to automotive committees within both AmCham and the European Chamber of Commerce.

Michael holds a degree in International Relations from Bentley University, a Master’s in Strategic Security Studies from the U.S. National War College, an LL.M. in International Business Law from the University of Liverpool, and is working on his Doctoral in Strategic Management. His vast experience and multilingual capabilities make him a valuable asset to Hawksmoor Automotive, where he also provides expert consultancy on ESG and sustainability practices. His focus on data-driven strategies perfectly aligns with Hawksmoor’s mission to help businesses maximise their potential inthe global automotive industry.